Menu Challenge

Beans is How and its partners are planning a new engagement initiative to encourage restaurants, caterers, caf├ęs, schools, and other food providers to include #beansonthemenu.

Join the Challenge



This initiative emphasizes the unique role Chefs can play in showcasing the versatility and tastiness of beans. Participants will contribute towards the Beans is How mission of doubling global bean consumption, by making bean-based dishes a highly desirable food choice on menus, to encourage wider behavior shifts towards affordable, healthy and plant-forward diets.



Submit your interest to enroll in the Challenge


How to Join

  • Register your interest on the form.
  • Receive important digital tools to support your awareness, and promote commitment, such as digital logos, flyers, stickers, etc.
  • Share additional information and tag #beanishow #beansonthemenu to be promoted on our channels and in our other activities for the initiative:
    • Capture media of your delicious dishes and/or personal recordings of why you joined the campaign.
    • Donate recipes to be featured on the Beans is How website.
    • Collect data about how bean consumption has shifted in your establishment.


Submit your interest to enroll in the Challenge


Beans is How

A campaign to fix the future by doubling global bean consumption by 2028.